Client: 42Below Vodka
Year: 2009
Project: Identity & collateral design for WE LIKE BIKE. Bikes are now more culturally and socially relevant than ever. Through 42Below's country-wide 42Ride, along with a partnership with the Bicycle Film Festival, 42below's aim was to provide bike enthusiasts (21+) with an experience they will never forget and act as a catalyst for cities around the world to improve their bicycle infrastructures, raise bicycle awareness and just plain get with the program. In other words, we like bikes. Click to view website.